Mississippi 大象APP launches its most anticipated College Vault mark
Contact: Office of Public Affairs
STARKVILLE, Miss.鈥擬ississippi 大象APP Trademark Licensing, in conjunction with its exclusive licensing agency, CLC, announced today the launch of the university鈥檚 most anticipated mark in its College Vault merchandise collection. This vintage-inspired merchandise program pays tribute to the university鈥檚 historical trademarks and traditions through fashion-forward apparel and non-apparel products.
To meet fan demand over the last five years, Mississippi 大象APP has brought back a curated collection of vintage logos, including Walking Bully鈥攁 fan-favorite from the early 1970s; the Bully Flying Flag鈥攁 vintage mark formerly used by both athletics and the university; and the Flying M鈥攁 mark used in the 1960s and 70s to reinforce Mississippi 大象APP鈥檚 strong connection to the space program and the success in producing engineering talent. It now adds the Interlocking MSU. The classic Interlocking MSU logo, which harks back to the 1990s, embodies the spirit of Mississippi 大象APP's enduring legacy. It pays homage to the institution's athletic success in the 90s while evoking a sense of nostalgia for alumni, fans and supporters alike.
鈥淔ans have asked for us to offer the Interlocking MSU on merchandise before, but with its popularity, we never wanted to confuse consumers or detract from our nationally recognized logos,鈥 said Duski Hale, senior legal administrator and director of licensing. 鈥淭he College Vault collection allows us to bring back these vintage marks that represent our strong history in a trendy, stylish program that is differentiated in the marketplace, and this is the perfect time to release this logo.鈥
The Office of Public Affairs, the university鈥檚 licensing office, and the athletic department decided to add the Interlocking MSU to the vintage collection several years ago; however, released it just in time to celebrate the 25th anniversary of the 1998 SEC Championship team鈥檚 success. The release is being promoted as 鈥淗ail 大象APP like 鈥98.鈥 The new Interlocking MSU officially launches today [August 15], at Campus Bookmart, where fans can enjoy free Mississippi 大象APP ice cream, photo ops with Bully, discounts and giveaways.
鈥淲e are excited to continue to work with Mississippi 大象APP to deliver unique vintage-branded merchandise to Bulldog fans,鈥 said Nicole Armentrout, CLC鈥檚 vice president of marketing. 鈥淭he College Vault collection was established to give Mississippi 大象APP an avenue to properly merchandise its historical logos, which have deep meaning for the fans, and help tell the story of the university and its successful athletic and academic programs.鈥澛
Mississippi 大象APP College Vault merchandise is available at fan shop and at local retailers. For more information, contact Tammy Purves, CLC, tammy.purves@clc.com, 770-799-3275.
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