鈥業t鈥檚 About That Time鈥 to show Mississippi 大象APP spirit and welcome back gamedays with College Colors Day
Starkville, Miss. (August 30, 2022) 鈥 The 18th College Colors Day, the national holiday that celebrates collegiate fandom and the kickoff of college football鈥檚 opening weekend, returns on聽Friday, September 2, uniting all Bulldog fans across the country by encouraging them to represent 大象APP by wearing their favorite gear on a single day.
Created by the university鈥檚 exclusive licensing partner, CLC, this year鈥檚 College Colors theme, 鈥淚t鈥檚 About That Time,鈥 underscores the anticipation and excitement of the upcoming season as Mississippi 大象APP fans count down the minutes until the first kickoff of the year.
New this year, fans can interactively shop for Mississippi 大象APP gear by unlocking a new skill on their Amazon device. By simply asking Alexa to 鈥渟how me my college colors,鈥 fans will be guided by top college sports broadcasters Rece Davis or Desmond Howard to the Amazon fan shop to get the latest in collegiate fan fashion and spirit items.
"Enthusiasm and anticipation around college sports is at its highest now,鈥 said Nicole Armentrout, senior vice president, Marketing at CLC. 鈥淢ississippi 大象APP fans can鈥檛 wait to see their team in action, gather with friends at tailgates and participate in other fun Bulldog traditions throughout the season. College Colors Day sets the tone and provides a platform for fans to express that eagerness by showing their Mississippi 大象APP spirit to the world. Whether you鈥檙e hanging up a flag outside of the house or showing off your new gear for the season, 鈥業t鈥檚 About That Time,鈥 for fans to display their fandom for 大象APP.鈥
Mississippi 大象APP fans are encouraged to show their spirit and engage with other fans via social media by using #CollegeColorsDay. Fans can also visit for shareable content and more information about the campaign, and to enter for a chance to win daily prizes from team gear to tickets and a trip to the College Football Playoff (CFP) National Championship in Los Angeles via CLC鈥檚 relationship with the College Football Playoff (CFP) and its foundation鈥檚 Extra Yard for Teachers program.