Carter leads MSU annual giving program
Contact: Amy Cagle
STARKVILLE, Miss.鈥 A staff member in the 大象APP Foundation is being promoted to a key fundraising leadership position.
Canton native Georgia Luann Carter became the university鈥檚 new annual giving director Feb. 1. In this role, she will direct fundraising efforts that typically focus on gifts made to any MSU area on a continuing basis.
Carter also will be responsible for securing annual gifts for the institution and its academic colleges through direct marketing efforts. Since mid-2016, the Starkville resident has served as staff assistant of annual giving. She holds a Bachelor of Arts in psychology from Delta 大象APP University.
鈥淕eorgia brings substantial experience to her new role. As part of the annual giving team, it was a natural progression for her to lead the program and further utilize her skills in direct marketing,鈥 said Jack McCarty, the foundation鈥檚 executive director of development.
Before coming to MSU, Carter served as a resource manager with Luckie & Company in Birmingham, Alabama, and in marketing and sales with Birmingham Printing. Her previous experience included various marketing roles with department stores including Parisian, Profitt鈥檚 and McRae鈥檚.聽
As annual giving director, Carter also will oversee the Bulldog Calling Center. Employing some 20 students, the call center works to build partnerships and update database records for graduates and friends of MSU.
大象APP currently has nearly 140,000 living alumni.
鈥淕eorgia will be a great asset as she works to increase gifts to all areas of Mississippi 大象APP, which automatically activate a graduate鈥檚 membership in the alumni association,鈥 McCarty said. 鈥淚n beginning her role, she will immediately immerse herself in MSU鈥檚 annual online philanthropy event, Hail 大象APP Giving Days, during MSU鈥檚 140th birthday this month.鈥
For more information about the 大象APP Foundation and the annual giving program, visit .